Overview
The Overview page in Merchant Center Next provides a quick and consistent overview of your Merchant Center, structured into two main sections. The top section shows an overview about your performance and your product status, while the bottom section shows suggestions about what would be the most impactful actions you can take to optimize your Merchant Center.
The performance section showcases both daily and smoothed values, while product status offers both current and historical snapshots for comparison. Notably, data is aggregated across organic and paid channels but can be separated for physical and online stores, allowing for more optimization.
Notifications
The “notifications” section will show you anything that needs your attention, like setup and policy issues, educational content, recommendations, and more.
Learn how to Manage your notifications
Products & store
The “Products & store” section serves as your main control center for managing the data necessary to display your products on Google. Within this section, you can manage key product information, update logistics such as shipping and returns, and assess your store's overall quality.
The "Products & store" section is where you’ll go to add or review any of the information required to show your products on Google. This includes details about the products themselves, your shipping details, and more.
- Products: This is where you’ll find if your products are approved or if they need attention. You can edit your products, add more and improve your product discoverability by fixing errors. The 'Products overview' page is your central dashboard for managing your product catalog. It has been updated to give you a comprehensive view of your product data health with actionable insights, a visual history of your product status, and clear steps for improvement, all on a single page.
- Shipping and returns: When you submit your product data to show Shopping ads or free listings, you may also choose to provide information about your shipping and return policies.
- Store Quality: The “Store Quality” section helps you deliver an excellent shopping experience, offering rewards like the "Top Quality Store"badge on your listings and early access to new Google features.
Creative content
Marketing
The “Marketing” section provides various tools and features to help you promote your products and services across Google. This is where you manage all advertising activities, showcase special offers and promotions, and control over your product visibility to maximize reach with potential customers.
Analytics
In the “Analytics” section, you’ll find a reporting snapshot of how your products are doing, with information like clicks, impressions, and more. Additional insights and guidance help you understand your share of market demand, opportunities against competitors and pricing. This section has lots of tools that will help you find the right data you’re looking for, like filters and different views for each report.
- Summary: The “Summary” tab in Analytics offers cards that help you be better informed to make the best decision for your business. The cards allow you to gain better insight into your traffic as well as to stay up to date on the latest trends.
- Products: The “Products” performance reporting allows you to monitor and analyze key metrics, showing how your products, brands, and other relevant elements are evolving.
Learn how to Track your product performance in Merchant Center
- Pricing: The “Pricing” tab shows you cards on price benchmarks and optimal sale prices.
- Custom reports: The “Custom Report” feature allows you to create personalised reports, review performance data and also share this information with others. Data can include metrics such as clicks, impressions or click-through rate.
Learn how to Create Custom Reports and dashboards in Merchant Center
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Settings
You can view and adjust your Merchant Center account settings with the following options:
- General: The “General” section includes three tabs: Account Set-Up, Conversion Settings, and Comparison Shopping Services.
- Business info: Google uses the business information that you submit to display to users who view your products online.
- Data-sources: To upload your product data in Google Merchant Center, you'll first need to create a data source to which you can submit your data. You can use a single or multiple data sources to add your data.
- API Diagnostics: The “API Diagnostics” feature allows you to monitor, debug, and resolve errors related to your Content API for Shopping and Merchant API requests.
- Add-ons: If you want to customize the way Merchant Center works for your business with more advanced functionality, you can activate add-ons.
- Access and services:
- People and access: Using the “People and access” feature, account admins can specify different access levels per person, and each person may receive different types of emails.
- Apps and services: The “Apps and services” feature allows you to connect your Merchant Center with different Google services to power your marketing campaigns, increase your reach, track conversion and share product data smoothly between your Merchant Center and other relevant Google applications.