The best WooCommerce plugins for most stores: Merchant (conversion optimization), Omnisend (email + SMS marketing), and All in One SEO (WooCommerce SEO). The 28 plugins below are organized by use case – go straight to the category that matches your store’s current priority.
WooCommerce is powerful out of the box, but most stores need plugins to fill the gaps the platform doesn’t cover natively – product search, discount rules, email automation, sales funnels, subscription billing, and more.
This is a curated list of 28 plugins that solve real problems. You probably won’t install all of them, but you should come away knowing the right tool for each use case in your store.
And if you’re also looking for plugins beyond eCommerce, check out our hand-picked collection of the best plugins for any WordPress site.
Quick-Reference: 28 Best WooCommerce Plugins
| Plugin | Best for | Free Plan | Starting Price |
|---|---|---|---|
| Omnisend | Email + SMS marketing automation | Yes | $16/mo |
| Merchant | All-in-one conversion optimization | Yes | $79/year |
| Advanced Order Export | Order data export | Yes | $25 |
| WooCommerce PDF Invoices | Automated PDF invoices | Yes | €59 |
| Limewoo | AOV tools: bundles, BOGO, FBT, free gifts | No | $69/year |
| Checkout Field Editor | Checkout form customization | Yes | $49 |
| FunnelKit | WooCommerce sales funnels | Yes | $179/year |
| CartFlows | Checkout funnel builder | Yes | $239/year |
| Cart Abandonment Recovery | Recovering abandoned carts | Yes | Free |
| Direct Checkout | Skip-cart checkout flow | Yes | $30 |
| Side Cart WooCommerce | Shopify-style slide-out cart | Yes | $24 |
| WP All Import (WooCommerce) | Bulk product import via CSV/XML | Yes | $149 |
| Fox Currency Switcher | Multi-currency display | Yes | $34 |
| Save To Wishlist | Customer wishlists | Yes | $49.50 |
| Variation Swatches | Visual variation display | Yes | $49 |
| FiboSearch | Ajax product search | Yes | $49/year |
| WooCommerce Products Filter | Sidebar product filtering | Yes | $39 |
| Product Addons for WooCommerce | Custom product input fields | Yes | $39 |
| WooCommerce Subscriptions | Recurring revenue and subscription products | No | $199/year |
| WooCommerce Product Table | Table-format product listings | No | $99 |
| Metorik | Deep store analytics and reporting | No | $20/mo |
| All in One SEO | WooCommerce SEO and product schema | Yes | Free / Pro |
| Flat Rate Shipping Plugin | Flexible flat-rate shipping rules | Yes | $139/year |
| Advanced Shipment Tracking | Order shipment tracking | Yes | $129 |
| Advanced Coupons | Advanced coupon management | Yes | $60 |
| Discount Rules for WooCommerce | Custom discount and pricing rules | Yes | $59 |
| Product Feed PRO | Google Shopping and product feed export | Yes | €89 |
| Booster for WooCommerce | Modular store enhancements | Yes | $120/year |
How I Chose These WooCommerce Plugins
Not every plugin with a high install count or strong marketing deserves a spot on this list. Here’s how I evaluated each one:
Active development. I checked the last update date and support forum activity for every plugin. Plugins not updated in 12+ months are not here – an unmaintained plugin is a security liability, not a feature.
Performance footprint. Some plugins load scripts on every page whether the feature is active or not. I prioritized plugins that load conditionally and kept the list free of known performance offenders.
Free tier honesty. I reviewed what the free version actually does. Plugins where the free version is a non-functional demo are flagged with their real entry point.
Real use case fit. Every plugin here solves a specific, recurring problem that WooCommerce doesn’t handle natively – not because it’s popular or well-promoted.
1. Omnisend: Best for WooCommerce Email and SMS Marketing
Omnisend for WooCommerce is a powerful, easy-to-use email marketing, SMS marketing, and automation plugin. It’s designed to help ecommerce businesses drive engagement and increase revenue.
Omnisend integrates seamlessly with your WooCommerce store and puts all your email marketing needs in your WordPress dashboard. Build your subscriber lists, craft targeted campaigns, automate, and analyze results – and you can get started completely for free with access to all the features.
Some of the main features include:
- Email & SMS campaigns: Create professional-looking campaigns with an easy-to-use drag-and-drop editor and hundreds of pre-designed customizable templates.
- Automation workflows: Build powerful automation workflows with a visual builder or use customizable pre-made workflows.
- Personalization: Unlimited segmentation that you can build from scratch or use pre-made segments.
- Product recommendations: Automatically suggest products customers are most likely to buy.
- Ecommerce integrations: Connects with Gorgias, Yotpo, Zapier, ShipStation, and 100s more.
- Signup forms: Multi-step, wheel of fortune, countdown timer, and landing page forms to grow your list.
- Push notifications: Send timely notifications to opted-in visitors.
Price: Free plan available. Paid plans from $16/month for 500 contacts.
2. Merchant: Best for All-in-One WooCommerce Conversion Optimization
Merchant is a modular, all-in-one plugin built to optimize your WooCommerce store for conversions and create a better shopping experience for your customers.
Merchant comes with 40+ modules covering a range of important features, everything from implementing more effective deals and cross-sell strategies, to boosting trust with your customers, to optimizing the shopping experience with wishlists and better carts.
A sampling of notable modules Merchant offers:
- Show “Frequently Bought Together” products (like Amazon).
- Add “Buy X, Get Y” deals or quantity based discount
- Offer bulk discounts with tiered pricing tables.
- Show an added to cart upsell popup.
- Show spending goals (e.g. “Spend $20 more to get free shipping”) to boost average order value.
- Offer free gifts when customers meet certain conditions.
- Create product bundle, free shipping progress bar, and run storewide sale during holidays.
- Add a floating mini cart or a Shopify-style side cart.
- Boost trust with trust badges, payment logos, and “reasons to buy” lists.
- Use a Shopify-style checkout process.
- Improve product reviews with sorting and a user-friendly popup.
- Add a “Buy Now” button.
- Add product videos or audio files to product pages.
- Let customers create wishlists.
All features are fully modular – you choose exactly which ones to activate. Features you’re not using add no code to your store. For a deeper look at Merchant’s upsell and cross-sell tools, see our dedicated guide.
Price: Free version at WordPress.org. Premium version from $79/year.
3. Advanced Order Export For WooCommerce: Best for Exporting Order Data
While WooCommerce lets you analyze orders from your dashboard, most stores need to export order data for accounting, analysis, or sending to third-party suppliers. Advanced Order Export lets you export order data in multiple formats with full field control, flexible filters, and custom field support.
Price: Free version at WordPress.org. Premium from $25.
4. WooCommerce PDF Invoices & Packing Slips: Best for Automated Invoice Generation
WooCommerce PDF Invoices & Packing Slips isn’t flashy, but it’s extremely functional – it has a perfect five-star rating across over 1,350 reviews at WordPress.org. As the name suggests, it generates PDF invoices and packing slips for new orders:
- Automatically attach PDF invoice to WooCommerce emails
- Download the PDF from the order admin page
- Bulk generate PDFs when needed
- Automatically print PDFs with the companion WooCommerce Automatic Order Printing plugin
Additional templates are available to control PDF design.
Price: Free version at WordPress.org. Premium from €59 (templates from €39).
5. Limewoo: Best for Standalone AOV and Bundle Plugins
Limewoo is a suite of focused WooCommerce conversion plugins designed to increase average order value – each plugin does one thing and does it well. The suite includes Frequently Bought Together (Amazon-style complementary product suggestions), Buy X Get Y (BOGO promotional campaigns), Product Bundle (curated bundles at bundle pricing), Free Gifts (threshold-based gift incentives), and so on.
The suite is positioned for established stores doing meaningful monthly revenue where every percentage point of AOV improvement compounds into significant additional income.
- Frequently Bought Together: Auto-suggest complementary items on product pages – customers see and add related products before checkout
- Buy X Get Y: Configure BOGO and multi-buy promotional campaigns (e.g. “Buy 2 Get 1 Free”) to clear slow-moving inventory or drive volume
- Product Bundle: Group products into curated bundles at special pricing, displayed as a single purchasable item
- Free Gifts: Trigger a free gift when the cart reaches a spending threshold – one of the highest-converting AOV incentives
Price: Premium only. From $69/year (single plugin, single site).
6. Checkout Field Editor: Best for WooCommerce Checkout Customization
Checkout Field Editor lets you edit the fields on your WooCommerce checkout – add new fields to collect more information, modify or delete default fields to reduce friction, and use conditional logic to show/hide fields based on other inputs. You can rearrange all fields and control their display in emails and order pages.
Price: Free version at WordPress.org. Premium from $49.
7. FunnelKit: Best for WooCommerce Sales Funnels
FunnelKit (formerly WooFunnels) lets you completely revamp the WooCommerce checkout process and optimize it for conversions. It allows you to create custom sales funnels powered by WooCommerce, including order bumps, one-click upsells, and more. You also get built-in analytics and A/B testing to optimize your funnels.
You can design everything using your favorite page builder and optionally integrate with the Autonami CRM for marketing automation. Especially useful for single-product stores or landing pages, and also for using WooCommerce as a payment processor for your membership plugin or LMS.
Price: Free version at WordPress.org. Premium from $179/year.
8. CartFlows: Best for WooCommerce Checkout Funnel Building
Like FunnelKit, CartFlows massively upgrades the WooCommerce checkout process. You can override the native checkout page or create a separate funnel. Design everything with your favorite page builder (Elementor, etc.), and maximize revenue with order bumps, one-click upsells and downsells, A/B testing, dynamic offers, and cart abandonment retention. Premade templates available.
A free version works for simple funnels. For serious conversion optimization, the premium version is needed.
Price: Free version at WordPress.org. Premium from $239/year.
9. WooCommerce Cart Abandonment Recovery: Best for Free Abandoned Cart Recovery
According to the Baymard Institute, the average cart abandonment rate is around 70%. Recovering even a small fraction of those carts makes a significant difference: if your abandonment rate is 70% and you recover just 5% of those carts, you’ve boosted sales by more than 10%.
WooCommerce Cart Abandonment Recovery sends one or more reminder emails to shoppers who abandon their carts, includes a cart summary, lets them restore with one click, and supports special coupon codes to incentivize completion. Built-in analytics show how well your recovery efforts are working.
Price: 100% free.
10. Direct Checkout for WooCommerce: Best for Skip-Cart Checkout
Skip the cart page and send people straight to checkout – a common conversion tactic (Amazon’s “Buy Now” button works this way). Direct Checkout also removes unnecessary checkout fields for a more streamlined experience. For heavy-duty checkout field editing, pair it with the Checkout Field Editor plugin above.
Price: Free version at WordPress.org. Premium from $30.
11. Side Cart WooCommerce: Best for a Shopify-Style Slide-Out Cart
Side Cart WooCommerce adds a Shopify-style slide-out cart to your store – shoppers can see their full cart from anywhere on the site and start checkout without navigating to the cart page. You can customize the design, control which product details to show, and hide the side cart on certain pages.
Price: Free version at WordPress.org. Premium from $24.
12. Import Products from any XML or CSV (WP All Import): Best for Bulk Product Import
Adding large product catalogs manually is time-consuming. This plugin (an add-on for WP All Import) lets you bulk upload products via CSV or XML, with a graphical interface to map your file’s data to WooCommerce fields. Useful for product feeds, dropshipping, affiliate products, or saving time on your own catalog.
Price: Free version at WordPress.org. Premium from $149.
13. Fox – Currency Switcher Professional for WooCommerce: Best for Multi-Currency Stores
Fox – Currency Switcher (formerly WOOCS) lets you add a currency switcher to your site so visitors can choose their preferred currency and see prices in it. You get automatic exchange rate updates, conditional rules based on currency (different payment gateways, coupons), and optional price rounding. You can choose whether customers pay in the selected currency or just view conversions while being charged in your default currency.
Price: Free version at WordPress.org. Premium costs $34 (lifetime updates).
14. Save to Wishlist: Best for Customer Wishlist
Save To Wishlist is a performance-focused plugin designed to reduce cart abandonment by giving shoppers a seamless way to save products for later.
Its lightweight approach encourages customers to return and finalize orders. It delivers massive value right out of the box by offering powerful features entirely for free like multiple wishlists, guest-to-user account merging, and native Gutenberg block support which other plugins reserve for premium plans.
Here’s a sampling of the features SaveTo Wishlist offers:
- Multiple Wishlists: Create, manage, and share lists with custom permissions.
- Guest-to-User Merge: Automatically syncs guest wishlists to accounts upon registration so no intent is lost.
- Modern Block Support: Fully compatible with the WordPress block editor for fast customization.
- Advanced Analytics: Track frequently saved products for smarter inventory and marketing decisions.
- Automated Remarketing: Trigger price drop or back-in-stock alerts to re-engage buyers.
- Flexible Customization: Rich admin controls let you match buttons, pages, and layouts to your brand perfectly.
- Marketing Automations: Tag and segment shoppers based on their wishlist activity.
- External Integrations: Send real-time data to thousands of CRMs via JSON webhooks.
- Organic Referrals: Let shoppers share favorite items to drive referral traffic.
Engineered to scale smoothly, its refined codebase protects your site’s performance while delivering premium-level tools, WooCommerce REST API support, and full translation capabilities.
Price: Free version at WordPress.org. Premium version is $49.50 for the first year ($99/year thereafter)
15. Variation Swatches for WooCommerce: Best for Visual Product Variation Display
By default, WooCommerce shows product variations in a plain dropdown with text labels. Variation Swatches replaces that with image, color, or icon swatches for example, showing a color swatch for each t-shirt color instead of writing out the color name. Significantly improves the product browsing experience for stores with visual variations.
Price: Free version at WordPress.org. Premium from $49.
16. FiboSearch: Best for Ajax Product Search
Product search is essential – shoppers who use site search are high-value customers. Research cited by FiboSearch shows that Amazon shoppers who use site search convert at 6x other visitors — 12% vs 2%. FiboSearch, formerly Ajax Search for WooCommerce, lets you greatly improve your store’s product search with the following enhancements:
- Real-time Ajax search suggestions as soon as shoppers start typing
- Show product details and images in search results
- Improve search accuracy and performance
- Conditionally include/exclude products
- Surface more accurate results by searching across more product details
Price: Free version at WordPress.org. Premium from $49/year.
17. WooCommerce Products Filter: Best for Flexible Sidebar Product Filtering
HUSKY – Products Filter Professional for WooCommerce (formerly WOOF) lets you create custom product filters to help shoppers find specific products – filter by price, attributes, taxonomies, and more, with a wide range of input types (radio, checkbox, dropdown). Ajax filtering available without page reload. Premium version adds filter statistics and notifications for new products matching a shopper’s saved filters.
Price: Free version at WordPress.org. Premium costs $39 (lifetime updates).
18. Product Addons for WooCommerce: Best for Custom Product Input Fields
Product addons let shoppers customize products with custom information on the product page – for example, a custom engraving message on jewelry. With 20+ field types (text, number, radio, checkbox, select, date, color, file upload) and conditional logic in the premium version, this plugin handles most custom product input needs.
Price: Free version at WordPress.org. Premium from $39.
19. WooCommerce Subscriptions: Best for Recurring Revenue and Subscription Products
WooCommerce Subscriptions is the official extension for selling subscription-based products, monthly boxes, digital memberships, recurring billing, or any product where customers pay on a schedule. It handles renewal processing, failed payment recovery, subscriber management, and customer-facing account controls.
This is one of the most frequently asked-about WooCommerce plugin categories – it’s the gap most stores discover after launch when they want to add recurring revenue.
- Subscription product types: simple and variable subscriptions with configurable billing periods (weekly, monthly, annually), free trial periods, and sign-up fees
- Renewal and retry logic: handles automatic renewals, retries failed payments, and sends renewal reminder emails on configurable schedules
- Customer subscription management: subscribers can upgrade, downgrade, pause, or cancel from the My Account page – no store owner intervention required
- Mixed-cart support: customers can add a subscription and a one-time product in the same cart
Price: Paid only. From $199/year. No free version.
20. WooCommerce Product Table: Best for Table-Format Product Listings
WooCommerce Product Table lets you display products in a searchable, filterable table – either in addition to or as a replacement for the default product grid. Works well for wholesale stores, restaurants, and stores where customers know what they want and prefer scanning a list over browsing a grid. Highly configurable.
Price: From $99.
21. Metorik: Best for Deep WooCommerce Store Analytics
Metorik started as a pure reporting tool offering far deeper store insights than WooCommerce’s native reports, customer behavior, product insights, detailed segmentation, and MRR tracking for subscription stores. It’s since expanded into marketing automation with email workflows. The founder previously worked at WooCommerce, so the data model is specifically built around what WooCommerce stores actually need.
Price: From $20/month. 30-day free trial.
22. All in One SEO: Best for WooCommerce SEO and Product Schema
All in One SEO (AIOSEO) is the most widely used SEO plugin for WordPress, with 3 million+ active installs. It has dedicated WooCommerce integrations that generic SEO plugins handle less well, specifically around product page structured data and per-product keyword optimization.
- WooCommerce product schema: automatically adds Product JSON-LD structured data (price, availability, aggregate ratings) to product pages, required for Google rich result eligibility in search
- Per-product keyword tracking: optimize each product page for a target keyword with real-time scoring in the product editor, just like posts and pages
- Breadcrumb schema: automatic breadcrumb markup for WooCommerce category and product pages, improving how your listings appear in search results
- Google Search Console integration: view impression and click data per product page inside WordPress – no separate analytics login required
- XML sitemaps: automatically includes WooCommerce product and category pages; configure which product types to include or exclude
AIOSEO’s free tier covers core WooCommerce SEO needs. Running two SEO plugins simultaneously causes duplicate sitemap and schema conflicts, use one.
Price: Free version at WordPress.org. Pro from $49.60/year (first year).
23. Flat Rate Shipping Plugin: Best for Flexible Flat-Rate Shipping Rules
This plugin gives you granular control over flat-rate shipping calculations using a wide set of conditions: product, category, tag, SKU, geographic area, weight, cart quantity, cart subtotal, payment method, coupon, and user role. Set up unlimited rules and offer multiple shipping methods for shoppers to choose from.
Price: Free version at WordPress.org. Pro from $139/year (single site).
24. Advanced Shipment Tracking for WooCommerce: Best for Order Shipment Tracking
This plugin gives you granular control over flat-rate shipping calculations using a wide set of conditions: product, category, tag, SKU, geographic area, weight, cart quantity, cart subtotal, payment method, coupon, and user role. Set up unlimited rules and offer multiple shipping methods for shoppers to choose from.
Price: Free version at WordPress.org. Pro from $139/year (single site).
25. Advanced Coupons: Best for Advanced WooCommerce Coupon Management
Advanced Coupons hooks into the native WooCommerce coupon system to give you far more options: BOGO offers, complex eligibility requirements (user roles, cart minimums, specific products), scheduled coupons, and URL-triggered auto-apply coupons great for social media promotions. Two add-ons extend it further: gift card products and a full loyalty/points program.
Price: Free version at WordPress.org. Premium from $60.
26. Discount Rules for WooCommerce: Best for Custom Discount and Pricing Rules
Discount Rules for WooCommerce lets you set up custom pricing rules: bulk purchase discounts, tiered quantity pricing, user role discounts, BOGO deals, and more. Examples of rules you can build:
- Spend $100+ and get 10% off
- Buy 8+ products and get 15% off
- 10% off for users with a specific user role
- Buy Product A and get 15% off Product B
- Buy one get one free (BOGO)
For a deeper comparison of discount and pricing plugins, see our WooCommerce discount plugins guide.
Price: Free version at WordPress.org. Premium from $59/year.
27. Product Feed PRO: Best for Google Shopping and Product Feed Export
Product Feed PRO exports your product catalog in the correct format for Google Shopping, Facebook Remarketing, comparison shopping sites, and more. Google Shopping is free to submit to, so there’s no reason not to. The plugin supports unlimited products and detailed filter rules – for example, exclude out-of-stock products from the feed.
Price: Free version at WordPress.org. Premium from €89.
28. Booster for WooCommerce: Best for Modular All-in-One Store Enhancements
Booster for WooCommerce is a modular set of 110+ enhancements covering a wide range of store features – think of it as Jetpack, but for WooCommerce (it was formerly called WooCommerce Jetpack before a trademark issue). Everything is modular, so you enable only what you need without bloating your store. See the full feature list on the plugin page.
Price: Free version at WordPress.org. Premium from $120/year.
Frequently Asked Questions About WooCommerce Plugins
The core essentials for most WooCommerce stores: a conversion optimization plugin (Merchant handles bulk discounts, upsells, and checkout improvements), an email marketing tool (Omnisend), an SEO plugin (All in One SEO), and AOV plugin (Limewoo for established stores doing meaningful monthly revenue). Beyond that, your specific needs – product search, custom shipping, discount rules, determine which additional plugins to add.
Many WooCommerce plugins have functional free versions at WordPress.org. Cart Abandonment Recovery is 100% free. FiboSearch, Discount Rules for WooCommerce, Advanced Coupons, and Variation Swatches all have usable free tiers. All in One SEO is free for core WooCommerce needs. Merchant has a free version at WordPress.org.
Omnisend is the best option for stores focused on automation, it handles abandoned cart recovery, post-purchase sequences, and SMS in one tool with WooCommerce-native event triggers. For stores with very large lists (10,000+ contacts) and complex behavioral segmentation needs, Klaviyo is worth evaluating.
It depends on your goal. For skipping the cart and going straight to checkout: Merchant’s Checkout or Direct Checkout for WooCommerce. For building full conversion-optimized checkout funnels with order bumps and upsells: CartFlows or FunnelKit. For a Shopify-style slide-out cart that doesn’t require a full funnel build: Merchant’s Side Cart module or the Side Cart WooCommerce plugin.
Most well-run stores use 5–12 WooCommerce-specific plugins. Focus on solving specific problems rather than hitting a number – SEO, email, and abandoned cart recovery are baseline for nearly every store. Running too many plugins without a clear purpose for each increases conflict risk and makes debugging harder after WooCommerce or WordPress core updates. When you can solve multiple needs with one modular plugin (like Merchant for conversion features), that reduces install count and potential conflicts.
Try These WooCommerce Plugins Today
That wraps up our picks for the best WooCommerce plugins. You probably won’t install every plugin in this collection, but hopefully you’ve found several strong options for the specific areas of your store you want to improve.
For more targeted guides, see our comparisons of the best WooCommerce discount plugins, the best WooCommerce upsell plugins, and our step-by-step guide on how to build an eCommerce store with WooCommerce. If you’re looking for the right theme to pair with these plugins, our free Botiga theme is built specifically for WooCommerce performance.
Have a plugin you think belongs on this list? Let us know in the comments.
